Breaking News

Sending email to wireless domains?

MickC @ September 25, 2008 # No Comment Yet

One question that I get asked a lot has to do with sending email to wireless domains. So, I’ll lay out the answer here for all the world to see:
No unsolicited messages may be sent to a recipient on a mobile domain for any reason, period. Here’s the general rule from the FCC’s Order [...]

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Dog Bites Man: IAB Suggests You Follow the Law

MickC @ September 24, 2008 # No Comment Yet

The IAB has issued its Email Data Management Best Practices document and suggests that you only send mail to people who have agreed to receive mail from you.
They also appear to have started drinking a bit of Kool-Aidetm and are recommending that you share your suppression files with third parties, but that you encrypt the [...]

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“I am Ministry of the Treasury of the Republic of America”

MickC @ September 23, 2008 # No Comment Yet

Looks like there is a satirical email mocking the economic bailout sent in the style of a 419 spam.

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How Harmful is Jaynes?

MickC @ September 19, 2008 # No Comment Yet

In the long run, not very, and I anticipate that it will even be somewhat useful. As John Levine points out, the only real application of the Virginia Supreme Court’s decision as far as the Virginia statute at issue is to Jaynes himself.
I’m not going to belabor the First Amendment section. It’s been [...]

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Lessons Learned From Politicians

MickC @ September 11, 2008 # No Comment Yet

B to B has an interesting article: “Election ’08: The candidates’ e-mail errors”
It lists four mistakes:

Signup problems (including Obama’s site’s demand that you contribute!!)
Lack of welcome messages
Lack of relevance
Obama’s list uses CAPTCHA on the unsubscribe page, something that would be illegal for you to do

Really, these things are Email Marketing 101:

Make it easy for the [...]

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Things that make you go “Hmmmmm”

MickC @ September 9, 2008 # No Comment Yet

Ken Magill has another article up on EmailAppenders.
What I find interesting is the “Devin Juan”/”Prakash Kotian” angle. Apparently this person is writing to people reporting on the EmailAppenders/Javelin Marketing incident trying to get articles critical of EmailAppenders removed.
The emails quoted in the article are also interesting because they appear to make some accusations which [...]

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When should you use RSS instead of email?

MickC @ August 18, 2008 # No Comment Yet

Here’s an interesting read and take on the Randy Cunningham broadside against Yahoo!
When is Spam not Spam?
The thing is, it kind of is spam. I know that it’s not unsolicited and Randy doesn’t share his email lists and he has an unsubscribe link and honours all the unsubscribe requests promptly, but really, why do we [...]

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Habeas Bye-ku

MickC @ August 12, 2008 # One Comment

ReturnPath shivers
Engulfs Habeas like spring
Floats away from us.
(See OpinionJournal for an explanation of the “bye-ku.” Of course, don’t forget that Habeas started out with putting a haiku into the headers of email.)
Update: Maybe we’ll get a mini round-up of Habeas haiku.
Laura at Word to the Wise has one up.
Steve at Word to the Wise [...]

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CAN-SPAM doesn’t change our contract

MickC @ August 11, 2008 # No Comment Yet

Remember CAN-SPAM is opt-out, not opt-in law :: BtoB Magazine
In the article “Give your e-mail marketing new life,” (July 14, page 20), a senior director of ReturnPath is reported to have said that with e-mail databases being populated from multiple sources, “there’s more of a chance that your list contains e-mail addresses of people who [...]

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What breed of dog should “Arf, the spam-reporting dog” be?

MickC @ August 7, 2008 # No Comment Yet

Just for fun, I thought we might come up with a mascot for ARF, the Abuse Reporting Format.
(If, for some reason, the poll errors on you, try using the copy in the right hand column.)

More on page 839