MickC @ September 11, 2008 # No Comment Yet
B to B has an interesting article: “Election ’08: The candidates’ e-mail errors” It lists four mistakes: Signup problems (including Obama’s site’s demand that you contribute!!) Lack of welcome messages Lack of relevance Obama’s list uses CAPTCHA on the unsubscribe page, something that would be illegal for you to do Really, these things are Email [...]
MickC @ June 6, 2008 # No Comment Yet
Laura has a post up concluding that “Senders MUST learn to step up and uphold their end of the sender – recipient relationship. . . Recipients want to know sender sees them as more than an email address, but actually as a valuable customer.”
MickC @ May 29, 2008 # 2 Comments
So, you have a cool new idea to get people on your mailing list. Or maybe it’s a cool new idea to keep people on your mailing list. Anyway, it’s cool, right? And it will mean more money, too! How strongly do you feel about it? No, really. How strongly? Are you willing to spend [...]
