Marketers missing out at Word to the Wise
MickC @ June 6, 2008 # No Comment Yet
Laura has a post up concluding that “Senders MUST learn to step up and uphold their end of the sender - recipient relationship. . . Recipients want to know sender sees them as more than an email address, but actually as a valuable customer.”
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Do you want to fund the lawsuit?
MickC @ May 29, 2008 # One Comment
So, you have a cool new idea to get people on your mailing list. Or maybe it’s a cool new idea to keep people on your mailing list. Anyway, it’s cool, right? And it will mean more money, too!
How strongly do you feel about it? No, really. How strongly?
Are you [...]
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