MickC @ September 25, 2008 # No Comment Yet
One question that I get asked a lot has to do with sending email to wireless domains. So, I’ll lay out the answer here for all the world to see:
No unsolicited messages may be sent to a recipient on a mobile domain for any reason, period. Here’s the general rule from the FCC’s Order [...]
MickC @ September 24, 2008 # No Comment Yet
The IAB has issued its Email Data Management Best Practices document and suggests that you only send mail to people who have agreed to receive mail from you.
They also appear to have started drinking a bit of Kool-Aidetm and are recommending that you share your suppression files with third parties, but that you encrypt the [...]
MickC @ September 11, 2008 # No Comment Yet
B to B has an interesting article: “Election ’08: The candidates’ e-mail errors”
It lists four mistakes:
Signup problems (including Obama’s site’s demand that you contribute!!)
Lack of welcome messages
Lack of relevance
Obama’s list uses CAPTCHA on the unsubscribe page, something that would be illegal for you to do
Really, these things are Email Marketing 101:
Make it easy for the [...]
MickC @ September 9, 2008 # No Comment Yet
Ken Magill has another article up on EmailAppenders.
What I find interesting is the “Devin Juan”/”Prakash Kotian” angle. Apparently this person is writing to people reporting on the EmailAppenders/Javelin Marketing incident trying to get articles critical of EmailAppenders removed.
The emails quoted in the article are also interesting because they appear to make some accusations which [...]
MickC @ August 22, 2008 # One Comment
Macworld’s Christopher Breen speaks out against unnecessary C/R
Breaking away from the traditional Q&A format today, I’d like to offer a small piece of advice to Earthlink customers:
Earthlink’s spamBlocker is the tool of the devil if it’s not configured properly.
MickC @ August 18, 2008 # No Comment Yet
Here’s an interesting read and take on the Randy Cunningham broadside against Yahoo!
When is Spam not Spam?
The thing is, it kind of is spam. I know that it’s not unsolicited and Randy doesn’t share his email lists and he has an unsubscribe link and honours all the unsubscribe requests promptly, but really, why do we [...]
MickC @ August 12, 2008 # One Comment
ReturnPath shivers
Engulfs Habeas like spring
Floats away from us.
(See OpinionJournal for an explanation of the “bye-ku.” Of course, don’t forget that Habeas started out with putting a haiku into the headers of email.)
Update: Maybe we’ll get a mini round-up of Habeas haiku.
Laura at Word to the Wise has one up.
Steve at Word to the Wise [...]
MickC @ August 11, 2008 # No Comment Yet
Remember CAN-SPAM is opt-out, not opt-in law :: BtoB Magazine
In the article “Give your e-mail marketing new life,” (July 14, page 20), a senior director of ReturnPath is reported to have said that with e-mail databases being populated from multiple sources, “there’s more of a chance that your list contains e-mail addresses of people who [...]
MickC @ July 18, 2008 # No Comment Yet
Rebecca Leib has an interesting read about inactive lists:
Inactive E-mail List: Mail or Don’t Mail?
I didn’t mention it yesterday, but you might want to also check out an article that was described by some of my colleagues in email delivery as “somewhat wierd”:
Is It Spam?
MickC @ July 1, 2008 # No Comment Yet
Ken Magill has a new article with quotes from the ESPC’s Trevor Hughes including this gem:
The FTC’s opt out clarification “complicates things in that it demands simplicity when simplicity may not be the status quo,” said Hughes.
The FTC is demanding simplicity? Well, DUH! CAN-SPAM is a law that is supposed to protect consumers [...]
Loading ...
