MickC @ September 25, 2008 # No Comment Yet
One question that I get asked a lot has to do with sending email to wireless domains. So, I’ll lay out the answer here for all the world to see: No unsolicited messages may be sent to a recipient on a mobile domain for any reason, period. Here’s the general rule from the FCC’s Order [...]
MickC @ August 11, 2008 # No Comment Yet
Remember CAN-SPAM is opt-out, not opt-in law :: BtoB Magazine In the article “Give your e-mail marketing new life,” (July 14, page 20), a senior director of ReturnPath is reported to have said that with e-mail databases being populated from multiple sources, “there’s more of a chance that your list contains e-mail addresses of people [...]
MickC @ July 1, 2008 # No Comment Yet
Ken Magill has a new article with quotes from the ESPC’s Trevor Hughes including this gem: The FTC’s opt out clarification “complicates things in that it demands simplicity when simplicity may not be the status quo,” said Hughes. The FTC is demanding simplicity? Well, DUH! CAN-SPAM is a law that is supposed to protect consumers [...]
MickC @ June 4, 2008 # 2 Comments
If you’re working in the email space, everything is “CAN-SPAM complaint”. But does it make any sense to say that “I had a CAN-SPAM compliant dinner last night”? No? I didn’t think so either. But, what makes an email database “CAN-SPAM complaint”? You see, I came across a press release wherein the company purports to [...]
MickC @ June 3, 2008 # 2 Comments
On a mailing list I’m on there is currently a long, drawn out discussion regarding suppression lists. One of the interesting points that has come up has come from a privacy angle. What if someone wants you to completely remove their data from your possession? By that, I mean that they request that you remove [...]
MickC @ May 29, 2008 # 2 Comments
So, you have a cool new idea to get people on your mailing list. Or maybe it’s a cool new idea to keep people on your mailing list. Anyway, it’s cool, right? And it will mean more money, too! How strongly do you feel about it? No, really. How strongly? Are you willing to spend [...]
