Great post. One of the better ones I’ve seen on the topic of deliverability. As an Account Manager at Bronto Software, I speak with clients all day long that ask “why did message XYZ not get delivered to yahoo, hotmail, etc?”

I believe that the great challenge for marketers is to understand that not everyone wants to read their email. Not every customer/subscriber is interested in the content marketers provide (even if they opt-in). It’s really quite simple, right? Send emails that are relevant, timely, and valuable. Often, easier said then done.

Also, with direct mail, this feedback is hard to gather. With email, it is not only easy, but instant (unsub/complain/junk/reply).

Thanks for a great post!

dj at bronto