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Make mine a large pepperoni with extra cheese
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Sony Puts Pizza Ordering in Videogames
NEW YORK (AP) – Demonstrating a deep understanding of what its computer-gaming audience [wants], Sony has built the ability to order pizza into its latest online multiplayer game.
Type the command “/pizza” while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery.
Click here to find out more!Chris Kramer, spokesman for Sony Online Entertainment, said he believes this is the first time a game accepts orders for real-world items.
Sony plans to integrate the pizza function more tightly into the game, so players can charge pizza to their monthly game subscription bill.
I think this is a really cool idea. I don’t have my XBox hooked up to the network and don’t play games on my PC anymore so this won’t work for me.
But you have to admire the targetted product placement. The stereotype of gamers as geeky boys who spend all their time playing while eating cold, stale pizza is going to go away. Now it will be geeky boys who spend all of their time playing while eating warm, fresh pizza.
MickC @ February 24, 2005